Market Research Companies

  In the run-up to the German election there was a lively debate about how reliable the polls would be. The background of this discussion, of course, was the impression the German public had that the polls in the British Brexit decision and the American presidential election had been altogether incorrect and misled the public. The main reproach was that polls underestimated populism in the British and  US population. Check out  market research companies  in Germany ! This too negative impression was reinforced by the 2016 German regional elections where the right- wing party AfD in particular had been underestimated in the pre-election and some exit polls. In the regional elections of 2017 it became clear that all polling institutes in Germany had successfully adjusted their instruments. The polls in the 2017 regional elections in Schleswig- Holstein and Nordrhein-Westfalen were quite accurate, including the results of the AfD. The only fly in the oint...

Researchers are as much at fault as large corporations when it comes to how we handle sustainability. If we ask people if they are interested in sustainable products and CSR initiatives, obviously they say yes. Who wants to be seen to not be green? We then feed this back to marketers and confuse their brand strategy further. Just as brands must be authentic and real in their approach to sustainability, so researchers should also be. When we discuss sustainability with consumers  we need to ensure that the conversation is put in perspective vs. the wider agendas of needs fulfilment, pricing and brand image etc. This is essential as we need to report back more than ‘invest in being green’ to marketers. We need to be able to tell them where being sustainable sits on a wider needs hierarchy and how investment should reflect this vs. other consumer priorities. Marketing ‘green’ is tough – and getting tougher – so let’s help marketers more by making sure sustainability research...

Currently we are experiencing the biggest refugee crisis since World War II. There are over 22 million refugees in the world. And the largest group of five million are refugees from Syria. There is also a decrease in willingness to help refugees across the world. A clear example would be Brexit. This is one of the reasons why we chose to focus on the UK population in our study. In our study we targeted two different groups that we believe have the biggest potential to being able to change their perceptions and to start taking action: • People that do not welcome refugees in the UK, but are willing to learn more about the crisis. (Attitudinal group) • People that welcome refugees in the UK, but currently do not take any action (e.g. donation, volunteering etc.). (Behavioural group) This is what we learned Our study identified three key barriers per group and we created three different types of stimuli for each barrier to test the effectiveness of each. Some of our key findings:...