All you should know about Market Research Companies

Market researching today is gone into the stepping stone for successful and long running companies due to its valuable act in over viewing the environment in which you want to establish your business, such procedure could be realized trough varied methods and techniques selected accordingly to the company’s product/service nature .

Market Research Companies Africa:

Any businessman or company shareholders thoughts before making a move towards a market, is whether or not one is susceptible to the products and services in play, to ensure that , market research companies in Africa have been helping expanding companies as well as beginning ones,  by giving accurate and valuable insights into the markets subject to their investments .

By consulting a market research company in Africa, you can benefit from business information and statistics classified by product and market on over 50 countries in the continent.

Services offered by market research firms in Africa:

Market research firms in Africa provide the investors with a definite picture of what nature of services and products is best for them to invest in. 

Companies already working with certain products and services consult market research companies to keep an update on what consumers want and need, consequently adapting and improving their goods.

The study taken in charge of with African market research agencies facilitates smooth transition for expanding companies as well as helping decision makers to know when and what to change about their designs and methods in order to win a competition against others.  

It is vital for the consulting client to always spot the right audience and get the most honest views and answers, to accomplish that here are some multiple method to do so:

Surveys:

Analyzing a sample group of people that represents your target audience by conducting an interview one-on-one or via phone, mail, online …etc.

Focus groups:

In focus groups a moderator conducts a discussion based on scripted questions on the topic, by the end of the session would gather valuable information so as to get a deep insight on your target market.

Online panels:

An online panel is like a pre-arranged deal in which you are privileged of having pre-filtered and pre-recruited respondents to answer your question in the quickest way possible.

Field trials:

A field trial could be considered the most direct and practical technique, how?

You place your newest products on sale and wait to get live interaction from your customers via store sales reports, hence, knowing what to adjust in matters of packaging, price style …etc.

Here are some notable and most decorated market research agencies in Africa operating today:

AVERTY market research & intelligence

 SEREC”, “Confield-MENA

ACNielsen Marketing

ASK AFRIKA

Clear Strategy Company

Insight surveys Field Africa

BMi Research