Market research companies

In modern business, market research companies in Africa are considered to be essential tools for successful startups and expanding companies worldwide. 

Such firms offer an all-around comprehensive view on the targeted markets, in layman’s terms market research companies are much of the same to scouts, tasked to do reconnaissance work and to explore deeply into customers’ needs and behaviors, social trends, people’s viewpoints, assessments on health care and education and so forth.

Market research companies in Morocco:

Moroccan market research companies have been supplying database contents and reliable statistics and figures to the biggest and well known business enterprises in Morocco, such services provide a big deal of guidance by ensuring a well calculated GEO strategic plan for their establishment and even further by doing so well after that and throughout their active period .

Decorated Market research companies in Morocco such as “Averty market research & intelligence”, “SEREC”, “Confield-MENA”, “LMS CSA Marketing & Sondages” are well recognized to play a big role in assisting successful businesses.

Market research methods and categories:

A market research company in Morocco can offer a wide range of research techniques as well as bringing modern solutions to the table, online panels, focus groups, online interviews, phone surveys are immensely popular and widely used to acquire valuable data .here is a detailed look on the most used methodologies 

Online Polls and Surveys: organizing online polls and surveys is a direct and efficient method to connect with the target audience by getting their opinions and feedbacks about main topics in society such as trends, lifestyles, education, health …etc.

By acquiring the corresponding data you get a general yet deep understanding of your customers’ needs and desires, accordingly you can adapt and modify your product/service for more customer satisfaction and concurrently knowing whether certain market is more or less suitable for the target audience.

Focus Groups: Arranging focus groups has been a classic yet one of the most effective market research methods, focus groups are filtered number of people from diverse demographics in most cases , gathered by a research company in order to collect data by asking them question about marketing ideas, product commercials, concept of services , social trends …etc .

Social Media Research: This method is a modern approach to marketing research and it has become widely popular as a perfect replacement for focus groups or online interviews. People working in marketing and sales today target their audience via the biggest social media platforms like Facebook, LinkedIn, Instagram to name a few .

Online panels: It is safe to say that online panels in Africa are the quickest method out of the ones mentioned above, 

why? It operates by having pre-profiled and pre-recruited audiences at your fingertips ready to respond anytime. This is the go-to method for a fast and swift data collecting nowadays.

Online panels in Morocco:

You can benefit from an online panel service by consulting any market research company in Morocco, with pre-arranged respondents market researching has become easier than ever, online panels in morocco target the right audience and gives an update on what people really want.