What do Market Research Companies in the Middle East do ?

Almost every company today relies on market analysis to make catalyst decisions , whether if it’s about what to invest in or what changes should be made, such process is accomplished via data gathering , find some reliable and sufficient sources and voila! 

You get your big picture serving you as an insight view and help in making calculated arrangements.

Market Research Companies in the Middle East:

Market research companies in the Middle East have been known to help establish large company franchises and big corporations for years, working in the the region as well as working abroad.

A Middle Eastern market research company is built on strong operational teams, well equipped and talented to handle unorthodox and specific studies resumed by reporting back quality reports and analyzed data. Innovation is an ongoing course in order to keep providing concrete and valuable data to the clients followed by a well thought execution to manifest that work in the best way possible.

A general view on market research firms in the Middle East tools and methods:

The methods used in the market research domain are so distinct and diverse, each having its own advantages and areas, in which it works best; here are some of the main ones:

Surveys:

Surveys are the most utilized and well know method when it comes to market researching due to its classic application , it requires time and resources in order to conduct one , yet it is still money and effort well spent considering what it gets you of objective feedback , brute expressive information and feels of clients about products , services …etc.

Focus groups:

Focus groups consist of arranging a meeting in between a group of people “physically usually” moderated by an expert whose job is to animate discussions about certain topics (health, economy, services, education, products …), this procedure is set to explore deeply into the audience’s needs, desires and views about the relevant subject.

Focus group enables you also to reform a survey questionnaire, more specific and more targeted with the help of the data gathered prior to .

Interviews:

Individual interviews are a direct method of market researching, having a flowing conversation , about the subject in interest with a back and forth are always qualitative to get information; also it can be conducted formally by conducting more projective techniques such as giving specific questions , filling the blank …etc.

Market research agencies in the Middle East:

The number of market research agencies in the Middle East is more than one can count, offering the best consulting for their clients, here are some agencies to consider consulting with:

AVERTY Market Research & Intelligence.

Insight Scouts Research and Consultancy.

Omnibus Marketing Research and Consultancies.

TNS Middle East & North Africa