Market Research firms in the Middle East

Successfully running firms in modern business rely heavily on having alternative products and services ready to enter market at any moment; such requires information regarding the target market, hence, making studies and researches to support and inspires new decisions catalyst to the company’s future.

Market Research firms in the Middle East:

Market research firms in the Middle East are considered the corner stone in building the Middle East’s economy, assisting huge franchises in their expansion by giving accurate data and relentless support.

All Middle Eastern research companies built are established on huge and well fledged teams of professionals, talented and highly experienced in the domain of market researching, studying, as well as making quality reports and analyzed data. Innovation is an ongoing course in order to keep providing concrete and valuable data to the clients followed by a well thought execution to manifest that work in the best way possible.

A retrospective view on market research firms in the Middle East techniques and methods:

There are so many different methods and techniques used in the market research domain, each having its own advantages and areas, in which it applies and brings better results; here are some of the main ones:

Focus groups:

Focus groups is a method used by arranging a meeting in between a group of people “physically usually” and moderated by an specialist in the subject , his job is to animate discussions about topics like (health, economy, services, education, products …), this procedure is set to explore deeply into the audience’s needs, desires and views about the relevant subject.

Focus group enables you also to reform a survey questionnaire, more specific and more targeted with the help of the data gathered prior to .

 Surveys:

Surveys are the most utilized and well know method when it comes to market researching due to its classic application , it requires time and resources in order to conduct one , yet it is still money and effort well spent considering what it gets you of objective feedback , brute expressive information and feels of clients about products , services …etc.

Interviews:

Individual interviews are a direct method of market researching, having a flowing conversation , about the subject in interest with a back and forth are always qualitative to get information; also it can be conducted formally by conducting more projective techniques such as giving specific questions , filling the blank …etc.

Market research agencies in the Middle East:

The number of market research agencies in the Middle East is more than one can count, offering the best consulting for their clients, here are some agencies to consider consulting with:

AVERTYmarket research & intelligence

Omnibus Marketing Research and Consultancies

Insight Scouts Research and Consultancy

TNS Middle East & North Africa

4SiGHT Research & Analytics